50+ AI growth use cases.
Real systems. Real results.
We don't publish logo walls. We publish what we actually built, how it worked, and what it generated. Anonymised where required, specific where possible.
AI-Native CRM Architecture
Rebuilt a PropTech company's entire CRM from scratch with AI enrichment, predictive lead scoring, and automated pipeline routing — halving sales cycle length.
HubSpot + Salesforce Bi-directional Sync
Resolved a 3-month data gap between sales and marketing CRMs, eliminating 400 duplicate records and unifying pipeline visibility in 2 weeks.
Attribution Pipeline: GA4 + CRM + Ad Platforms
Connected paid media spend to closed revenue for a B2B agency, revealing that LinkedIn drove 60% of revenue but received only 20% of budget.
API Integration Layer for 8-Tool Stack
Built a unified integration layer across HubSpot, Slack, Stripe, Intercom, Mixpanel, Zapier, Notion, and Looker — cutting manual syncing time by 90%.
Webhook Event Router for SaaS Pipeline
Built a real-time event routing system that fires CRM updates, Slack alerts, and email sequences based on product usage milestones.
Zapier → Make Migration
Migrated 34 Zapier automations to Make, adding error handling and retry logic. Reduced automation failures from 12% to 0.4% per month.
Data Warehouse Migration to BigQuery
Consolidated 5 reporting sources into a single BigQuery warehouse, reducing weekly reporting time from 8 hours to 40 minutes.
Custom API Connector for Legacy ERP
Built a custom middleware API to connect a 15-year-old ERP system with modern marketing tools, unlocking customer segmentation that wasn't previously possible.
Single Source of Truth Data Model
Designed and implemented a company-wide data model that aligned marketing, sales, and finance around one definition of "customer" and "revenue."
Multi-stack Client Onboarding Automation
Built onboarding that triggers from Stripe payment, routes through HubSpot, creates a Notion client workspace, and sends a personalised Loom link — all in 90 seconds.
AI Creative Testing at Scale
Deployed a dynamic creative optimisation system across Meta and TikTok — testing 200+ ad variants simultaneously and compounding ROAS 3× in 60 days.
Creator Campaign Infrastructure
Built the creator identification, briefing, contracting, and performance tracking stack for a D2C health brand — driving £2.1M attributed revenue in 6 months.
Lead Nurture Engine — 14-Touch B2B Sequence
Built a 14-email nurture sequence triggered by content download, segmented by role and stage. Achieved 38% open rate and 6% reply rate for a B2B SaaS company.
Re-engagement Campaign: 80k Dormant List
Designed a 6-step win-back flow for 80,000 inactive subscribers. Recovered £140k in revenue from contacts not opened in 12+ months.
Behavioural Trigger Lifecycle Automation
Mapped the full customer lifecycle and built 11 trigger-based automations reacting to product usage events. Reduced churn by 18% in 90 days.
MQL → SQL Handoff Automation
Built automated lead scoring and routing rules that alerted SDRs to hot leads within 4 minutes of qualification. Increased SQL pipeline by 34%.
Webinar Follow-up Sequence
Designed and deployed a 5-email follow-up sequence segmented by attendance and engagement. Converted 11% of attendees to booked calls.
LinkedIn + Email Outbound System
Built a LinkedIn + email multi-touch outbound system using Clay and Instantly. Achieved 22% connection acceptance rate and 9% reply-to-meeting conversion.
Content Distribution Automation
Automated the full content repurposing workflow — from long-form video to clips, transcripts, newsletters, and social posts — saving 12 hours per week.
Review & Testimonial Collection System
Built an automated post-delivery review sequence integrated with Trustpilot and G2. Increased review volume 4× in 60 days without manual chasing.
Cold Email Infrastructure Setup
Built a fully warmed, domain-protected cold outreach infrastructure using Instantly and Smartlead. Achieved 85%+ inbox deliverability across 3 sending domains.
Affiliate Programme Automation Stack
Automated the full affiliate lifecycle — application, approval, commission tracking, and payout — for a D2C brand scaling to 200 affiliates.
LLM Outbound Research Agent
Built an autonomous agent that researches prospects, writes personalised outbound emails, and logs activity to CRM — replacing 4 hours of SDR time per day.
Predictive Lead Scoring Model
Built a custom lead scoring model using firmographic and behavioural signals, trained on 2 years of closed/lost data. Improved SQL quality by 41%.
AI Content Generation Pipeline
Deployed an AI content system producing SEO briefs, first drafts, and social variants from a single keyword input. Cut content production cost by 65%.
Competitor Monitoring Agent
Built an autonomous agent tracking competitor pricing changes, product updates, and review sentiment — delivering a structured weekly briefing to leadership.
Meeting Notes → CRM Auto-population
Integrated Gong and Fireflies with HubSpot so every call summary, next action, and deal update flows into the CRM automatically. Saved 2 hours per AE per day.
AI Chatbot for B2B Lead Qualification
Deployed a GPT-4-powered website chatbot that qualifies leads, books calls, and logs conversations to HubSpot. Reduced time-to-qualification by 80%.
Product Usage → Health Score → Upsell
Built a health scoring model that monitors product adoption milestones and fires upsell sequences at the right moment. Increased net revenue retention by 22%.
Dynamic Personalisation Engine
Built a personalisation layer across email and landing pages that adapts content based on industry, company size, and CRM activity. Increased CTR by 3.2×.
Intent Signal Aggregator
Connected G2, Bombora, LinkedIn, and web analytics into a unified intent layer. Sales team now sees the top 20 accounts most likely to buy — updated daily.
Voice of Customer Analysis Agent
Built an AI agent that analyses customer calls, support tickets, and reviews — producing weekly themes and priority pain points for product and marketing.
AI-Powered Ad Copy Generator
Deployed a custom LLM system that generates, tests, and rotates ad copy variants at scale — reducing creative fatigue and sustaining ROAS improvement over 6 months.
AI Document Processing Pipeline
Deployed an LLM-based document intake system for a legal services firm, extracting key clauses and filing summaries into their CRM and case management tool.
AI Deal Intelligence Layer
Integrated call recording AI with CRM to surface deal risks, next actions, and churn signals — increasing win rate by 28% within one quarter.
Pipeline Stage Architecture Rebuild
Redesigned the full pipeline stage model for a Series A SaaS company with clear entry/exit criteria and SLAs. Increased forecast accuracy from 52% to 81%.
Sales & Marketing Alignment Dashboard
Built a shared Looker dashboard tracking MQL quality, SQL conversion, and closed-won attribution — ending the monthly blame cycle between marketing and sales.
Revenue Forecasting Model
Built a rolling 90-day revenue forecast model using historical pipeline data, ACV trends, and stage-weighted probabilities. Now accurate to within 8%.
Win/Loss Analysis System
Implemented a structured win/loss programme — automated post-sale surveys, exit interviews, and a quarterly pattern analysis delivered to leadership.
Commission & Quota Tracking Automation
Built automated commission statements and quota attainment tracking integrated with HubSpot and Stripe. Reduced finance admin time by 6 hours per month.
Deal Desk Automation
Streamlined the approval workflow for non-standard deals — routing complex pricing requests through Slack, DocuSign, and CRM without a single spreadsheet.
Outbound Sequence Design & Setup
Designed a full outbound motion from ICP definition to sequence copy, tool setup, and A/B testing framework. Delivered 8 booked meetings in the first 2 weeks.
Churn Prediction Model
Built a churn prediction system that surfaces at-risk accounts 30 days before renewal, triggering CS plays and escalation workflows automatically.
Customer Success Playbook Automation
Automated the full CS playbook — onboarding tasks, QBR scheduling, health score updates, and escalation triggers — across 120 accounts without adding headcount.
90-Day AI Transformation
Led a full GTM audit and AI opportunity mapping for a £20M professional services firm — resulting in 5 AI deployments and a 40% reduction in client acquisition cost.
Full GTM Audit & AI Opportunity Map
Conducted a 30-day audit of the full GTM function for a £30M B2B software company. Identified 9 high-ROI AI deployment opportunities and prioritised a 6-month roadmap.
Martech Consolidation: 12 Tools → 4
Audited a bloated 12-tool martech stack and designed a migration plan to a lean 4-tool architecture — saving £180k per year in SaaS costs.
AI Readiness Assessment
Delivered a structured AI readiness report across marketing, sales, and ops — benchmarking maturity against industry peers and mapping the next 90 days of implementation.
OKR-to-Campaign Mapping Framework
Built a planning framework that connects company OKRs directly to campaign objectives, KPIs, and budget allocation — replacing quarterly guesswork with a repeatable process.
Growth Operating Model Design
Designed a full growth operating model for a scale-up transitioning from founder-led sales — covering team structure, tools, processes, and success metrics for the next phase.
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